PLACE STRATEGIES
Geographic: We are going to work with people that live on the area of San Pedro, Monterrey N.L, near “La Huasteca”.
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Demographic: We are going to focus on adults (like from 40 to 50 years approximately). Single males are our target.
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Psychographic: The people that likes to hang out with friends, that likes good alcohol and the delicious homemade food are the ones that we will focus on . Also the ones that think that a restaurant must be elegant and well organized and the ones that like to feel on a very comfortable place are our target.
The channel we are going to use is the direct channel because we create and prepare the product for selling to the customers that come to our restaurant. And it will be difficult if we sell it to a different restaurant for selling our food.
Talking about the strategy we decided to use the exclusive channel strategy, because our products are special and the essence of the place is homemade. We are going to sell the best wines and unique drinks only in our installations.
For distribution strategies we thought that the Postponement and differentiated distribution are the best option for a restaurant especially with the ones that serve homemade food and drinks. Talking about the postponement we are going to prepare the product when the customer ask for it ( like prepared drinks or special dishes) and with the differentiated distribution we are going to serve each product in a different plate.
